U-M releases special bicentennial book and PSA
President Mark Schlissel has called U-M “a place of endless, captivating stories.” That sentiment was conspicuous in the creation of two promotional pieces in 2017 highlighting the 200-year history of the university and its significance in the state, the nation and the world.
The first — a book called “Always Leading, Forever Valiant: Stories of the University of Michigan, 1817–2017“ — includes a collection of engaging essays organized under sections titled “Roots,” “Personalities” and “Moments” and illustrated with thoughtfully curated photographs from the Bentley Historical Library’s collections. Distributed as a gift to all faculty and staff, the 152-page publication — edited by Director of Bicentennial Communications Kim Clarke — is also available for purchase through the University of Michigan Press.
The second promotional piece to debut in 2017 was a one-minute public service announcement (PSA) video that illustrated noteworthy visitors to the institution — such as President John F. Kennedy and Rev. Martin Luther King Jr. — as well as historic landmarks on campus and the academic and athletic accomplishments of the U-M community.
The “Always Leading, Forever Valiant” PSA then transitions from history to present day, with a focus on research accomplishments, like the 3D-printed splint designed for a life-threatening condition; a free standing, two-legged robot; and Mcity, the world’s first controlled environment for testing connected and automated vehicles. It aired during televised U-M sporting events.
Detailed information about each of the vignettes in the video can be found on U-M’s PSA information page.
For full details and more stories about our bicentennial year, visit the University of Michigan Bicentennial website.